Case Study - AI-Driven Product Content Optimization for Puma
Puma revolutionized their e-commerce platform through AI-driven content generation, leading to a substantial increase in user engagement and a 20% uplift in sales of products with AI-optimized descriptions.
- Client
- Puma Swiss
- Year
- Service
- App development
Overview
Motstudio and Puma teamed up to introduce AI-driven product content on Puma's e-commerce site, leading to significantly improved user engagement and sales. The innovative solution demonstrated how AI technology can successfully enhance online shopping experiences and drive commercial growth.
What we did
- Android
- iOS
- Malware
- VR
- Improvement rate
- 20%
- Loyalty Referals
- 5x
- App store rating
- 5
- Rating From Puma
- 9